Case study mcdonalds operation management


3. Operational Strategy

Of the 37, restaurants in countries at year-end , 35, were franchised, and the Company operated 2, restaurants.

McDonald’s Heavy Franchised Business Model In A Nutshell

However, directly operating restaurants is important to being a credible franchisor and provides Company personnel with restaurant operations experience. The Company generally owns the land and building or secures long-term leases for both Company-operated and conventional franchised restaurant sites. This maintains long-term occupancy rights, helps control related costs and assists in alignment with franchisees enabling restaurant performance levels that are among the highest in the industry.

Starbucks vs McDonalds - Strategic Operations and Supply Chain Management

In short, the model is pretty smart. At the same time, this kind of deal serves as an alignment between the company and its franchisees. As of , the U.

They also identified three accelerators, intended to drive growth :. In fact, as the rent and royalty income received from franchisees provides a more predictable and stable revenue stream with significantly lower operating costs and risks.

Conclusion

Also, the operating and net income coming from franchising operations makes it easier for the company to grow its profitability. Having Company-owned and operated restaurants provides Company personnel with a venue for restaurant operations training experience.

As highlighted in the financial reports, the company-owned restaurants are important for a series of reasons:. Revenues from conventional franchised restaurants include rent and royalties based on a percent of sales along with minimum rent payments, and initial fees.

Extract of sample

Revenues from developmental licensees and affiliate restaurants include a royalty based on a percent of sales, and generally include initial fees upon the opening of a new restaurant or grant of a new license. Fees vary by type of site, amount of Company investment, if any, and local business conditions. The Company believes that ownership of real estate, combined with the co-investment by franchisees, enables us to achieve restaurant performance levels that are among the highest in the industry.

McDonalds’ Operation Management

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All fields Reference no. Go to advanced search. Printer-friendly version. Product details Share this page:. McDonald's Food Chain in India. Subject category: Production and Operations Management.

McDonalds’ Operation Management

Sanjib Dutta. Published by:. About this item Settings Related products Abstract McDonald''s is a fast food chain with restaurants all over the world. It serves burgers and other fast food customised to local tastes. Its philosophy has been ''one world, one burger''; which meant that the burger must be consistent in terms of cost and quality.

To meet such high standards, it was essential to have an excellent supply chain management system.

http://sacgroupect.com/map75.php In India as in other parts of the world, McDonald''s had a very well orchestrated supply chain, called the ''Cold Chain''. The case study looks at McDonald''s supply chain management system in India and discusses in detail its outsourcing mechanism.

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